The evolution: Thoughts on price levels & perceived value

The evolution: Thoughts on price levels & perceived value

Once the idea of rebranding entered my head, I did what I always do in these situations…I started reading.  I have been going back over business books I hold dear, note-taking on a brilliant marketing book, reading relevant current articles (mainly in the wall street journal as I read it online every day anyway) and […]

Top Five

Top Five

I’ve had Nick Hornby books on the brain recently and my Sat night reading Tom Robbins on the couch made me think about my Top Five Living Authors (its all about High Fidelity), the authors that I jump up and down for when a new book is coming out and have read everything they wrote […]

Measuring Success

Measuring Success

I have been confronted with the subject of success a great deal recently and this has led me to wonder a bit about how I define success to begin with. A few times over the past few years I have revisited these thoughts and I do realize that perhaps what I define success as will […]

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