Finding Your Niche

Finding Your Niche

Declaring your niche too soon in business can be a bit like putting the cart before the horse. The best way to find your niche is often to first find your focus, your differentiator, and then let your niche develop organically. Today. We’re going to talk about how to find that focus and then how […]

What Problem Is Your Business Solving?

What Problem Is Your Business Solving?

Does your business solve a problem that people are having? If yes, excellent! Are you communicating that problem to your audience and that you can solve it? Let’s talk about why solving a problem is the root of business and how knowing the problem you are solving and communicating how you will solve it is […]

Repurposing Content

Repurposing Content

If you create any content for your business, you should make sure that you are maximizing all of the work you put into it. The trick to smart marketing is to repurpose all of your content to get the most mileage out of each piece you create. You can read the transcription of this episode here or […]

What To Put In Your Profile

What To Put In Your Profile

Do you find yourself unsure of what to put in your social media and other online profiles? Of is every profile filled out with something random that does nothing to help promote your or your business or help people find you? In this episode of the Doers Shakers Makers podcast, we’ll get to the bottom […]

Marketing Check List

Marketing Check List

Do you have a marketing plan for your business? In the simplest of terms, this means that you have planned out your marketing strategies for a specific amount of time, with your goals, timeline and costs included in the plan. It should include how you will measure the results and not be mapped out so […]

Marketing Plans

Marketing Plans

Today I answer the top two questions you ask the most about marketing your tiny and small businesses. Where should you be marketing and how much should you be spending? These are both great questions and although they, of course, are specific to your business, there are basic rules of thumb that can help to […]

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